Advantages
Manufacturability, quality and cost improve when the process matches the real brief.
Fam Negar
Flexo vs rotogravure
Choose around artwork, structure, run length and real production economics.
Process, selection & quality control
Process selection starts with the product, artwork, film, packing equipment and real run length. Final specifications follow sampling and line trials.
- Define color, seal and appearance criteria
- Control artwork version and structure
- Trial with the real product and machine
Practical comparison
| Criterion | Flexo | Rotogravure |
|---|---|---|
| Ink transfer | Photopolymer plate & anilox | Engraved cylinder cells |
| Preparation | Plate and impression setup | Cylinder preparation per design |
| Economic fit | Depends on artwork, run and repeats | Depends on run, repeats and cylinder cost |
Limitations
No process or structure is best for every product; machine, material, run and market limits must be documented.
Frequently asked questions
How is the final specification selected?
Through a product brief, equipment review, sampling and production-trial approval.
Send your packaging brief for review
Product, dimensions and estimated volume are enough to start.